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OphthalmologyProposal example · not a client

One of the most candid channels on SMILE, LASEK and ICL, placed where patients abroad search before surgery.

Gangnam eye clinic · a vision-correction surgeon hosts

subscribers
100K+
Korean videos
100+
vision correction
SMILE · ICL

Today

  • An English website exists, but no Japanese or Chinese version
  • No hreflang, so Google can’t connect the language versions
  • YouTube is Korean only; foreign inquiries run through KakaoTalk

With Iota

  • English, Chinese and Japanese procedure pages with hreflang and schema
  • Visible for ‘SMILE Pro Seoul’ and ‘韩国全飞秒’ searches and in AI answers
  • Pre-surgery inquiries by WhatsApp, WeChat and LINE

The first three videos we’d localize

  1. 내가 SMILE 안 하는 이유

    KO
    011M+ views

    Why a vision-correction surgeon wouldn’t choose SMILE

    A doctor’s candid view is the format patients abroad trust most.

  2. 라식 vs 라섹 부작용

    KO
    02500K+ views

    LASIK vs. LASEK side effects, compared

    It answers the question patients abroad ask most before surgery.

  3. ICL 총정리

    KO
    03500K+ views

    Everything about ICL lens implants

    A signature procedure that brings high-myopia patients to Korea, with especially strong demand from Chinese speakers.

View counts are shown as ranges from public data. Video topics are summarized.

How the first video changes per market

  • EN · Thumbnail · Shorts cover

    Why I don’t get SMILE

    EN

    Why I don’t get SMILE

    EN
    Localized title
    SMILE Pro in Seoul: why an eye surgeon might say no
    Search keywords
    SMILE Pro SeoulLASIK Korea costICL Korea
    Platforms
    YouTube · Google
    Inquiry route
    WhatsApp
  • ZH · Thumbnail · Shorts cover

    眼科医生为什么不做全飞秒?

    ZH

    眼科医生为什么不做全飞秒?

    ZH
    Localized title
    韩国全飞秒|眼科医生为什么自己不做?
    Search keywords
    韩国全飞秒首尔 ICL韩国近视手术
    Platforms
    小红书 · 抖音
    Inquiry route
    WeChat
  • JA · Thumbnail · Shorts cover

    眼科医がスマイルをしない理由

    JA

    眼科医がスマイルをしない理由

    JA
    Localized title
    韓国でスマイルレーシック|眼科医が自分では受けない理由
    Search keywords
    スマイルレーシック 韓国ICL 韓国レーシック 韓国 費用
    Platforms
    YouTube · Instagram
    Inquiry route
    LINE

Website · procedure page

ClinicEN日本語中文

SMILE Pro in Seoul

  • Procedure & recovery
  • Meet the doctor
  • Price guide
  • How to book from abroad
  • Aftercare
LINEWeChatWhatsAppKakaoTalk

Clinic website for foreign patients

hreflang="zh"/zh/smile-proMedicalClinicPhysicianFAQPage

The plan

  1. 1

    Multilingual website production

    Tidy the existing English site and add Chinese and Japanese versions, with hreflang, localized URLs and MedicalClinic, Physician and FAQ schema.

  2. 2

    SEO & discoverability

    Optimize procedure pages for pre-surgery searches like ‘SMILE Pro Seoul’ and ‘韩国全飞秒’, and structure FAQs so AI search can cite them.

  3. 3

    Video localization

    Localize the top videos as English long-form and Chinese RedNote and Douyin Shorts, with new thumbnails per language.

  4. 4

    Blog & content localization

    Turn explainers like ‘LASIK vs. LASEK’ into comparison articles in each language.

  5. 5

    Conversion & reporting

    Track WhatsApp, WeChat and LINE inquiries and consultations per procedure page.

How we’d measure it

  • Foreign inquiries per procedure page
  • Visits from Google and AI search
  • Cost per foreign inquiry

Monthly report

Sample

Foreign inquiries by language

  • EN
  • ZH
  • JA
LINEWeChatWhatsAppKakaoTalk

What would this look like for your clinic?

Send us your channel link and we’ll reply with a proposal for your clinic and a free localized sample of one video.