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DermatologyProposal example · not a client

Home-care and treatment videos with millions of views, brought to K-beauty patients in Japan and the English-speaking world.

Gangnam-area dermatology · the doctor hosts on camera

subscribers
100K+
Korean videos
200+
uploads
1–2 a week

Today

  • A Korean-language YouTube channel; foreign viewers rely on auto-translated titles
  • The clinic website is Korean only
  • Inquiries run through KakaoTalk; no LINE or WhatsApp

With Iota

  • Japanese and English Shorts and Reels on the clinic’s own Instagram, TikTok and YouTube
  • Japanese and English procedure pages for Rejuran and lifting
  • Direct inquiries by LINE for Japan and WhatsApp for English speakers

The first three videos we’d localize

  1. 5분 리프팅 루틴

    KO
    011M+ views

    A dermatologist’s 5-minute daily face-lifting routine

    A follow-along format with almost no language barrier. It fits Japanese Instagram and TikTok Reels as is.

  2. 가성비 시술 TOP 5

    KO
    02100K+ views

    The top 5 value-for-money treatments, picked by a dermatologist

    It matches exactly what patients research before flying in, and links straight to procedure pages.

  3. 리쥬란, 이런 분께

    KO
    03100K+ views

    Why the doctor recommends Rejuran Healer

    Rejuran is a Korean treatment already searched for in Japan (リジュラン) and China (丽珠兰).

View counts are shown as ranges from public data. Video topics are summarized.

How the first video changes per market

  • JA · Thumbnail · Shorts cover

    リジュラン、向いている人は?

    JA

    リジュラン、向いている人は?

    JA
    Localized title
    韓国でリジュラン|皮膚科医が教える、本当に向いている肌
    Search keywords
    リジュラン 韓国リジュラン 江南韓国 肌管理
    Platforms
    Instagram · TikTok
    Inquiry route
    LINE
  • EN · Thumbnail · Shorts cover

    Rejuran: who is it really for?

    EN

    Rejuran: who is it really for?

    EN
    Localized title
    Rejuran Healer in Korea: a dermatologist on who it’s really for
    Search keywords
    Rejuran KoreaRejuran Seoul clinicskin booster Korea
    Platforms
    YouTube · Google
    Inquiry route
    WhatsApp
  • ZH · Thumbnail · Shorts cover

    丽珠兰到底适合谁?

    ZH

    丽珠兰到底适合谁?

    ZH
    Localized title
    韩国丽珠兰|皮肤科医生告诉你适合什么肤质
    Search keywords
    丽珠兰 韩国韩国水光针江南皮肤科
    Platforms
    小红书 RedNote
    Inquiry route
    WeChat

Website · procedure page

ClinicEN日本語中文

Rejuran in Gangnam

  • Procedure & recovery
  • Meet the doctor
  • Price guide
  • How to book from abroad
  • Aftercare
LINEWeChatWhatsAppKakaoTalk

Clinic website for foreign patients

hreflang="ja"/ja/rejuranMedicalClinicPhysicianFAQPage

The plan

  1. 1

    Video localization

    Pick the top 20 videos, re-edit them into Japanese and English Shorts and Reels, and recreate thumbnails and covers per language.

  2. 2

    Multilingual website production

    Add /ja and /en pages for Rejuran and lifting to the existing site, plus a how-to-book-from-abroad page.

  3. 3

    Blog & content localization

    Turn the doctor’s home-care blog posts into Japanese articles that rank on Google.

  4. 4

    SEO & discoverability

    Set up the Google Business Profile in Japanese and English and reply to reviews in both.

  5. 5

    Conversion & reporting

    Track which videos and pages each LINE and WhatsApp inquiry came from.

How we’d measure it

  • LINE and WhatsApp inquiries by language
  • The videos and procedure pages that produced them
  • Cost per foreign inquiry

Monthly report

Sample

Foreign inquiries by language

  • JA
  • EN
  • ZH
LINEWeChatWhatsAppKakaoTalk

What would this look like for your clinic?

Send us your channel link and we’ll reply with a proposal for your clinic and a free localized sample of one video.